On Poynt Creative

On Poynt Creative is a creative and branding agency based in Leicester. It offers brand, web, and packaging design services. For Gymshark, it partnered to organise packaging, trims, labels, and product information into one connected global resource, ran a branding-style process across three creative routes for retail product packaging, and created a retail POS and signage system for the store rollout. It evolved the identity for Zelus, a sparkling protein drink brand, and built a Shopify website for Zelus.

It designed and produced an inheritance tax planning guide for Mattioli Woods. It built a flexible packaging system for Doughlicious, a cookie dough dessert brand. It built an identity and a single page website for Unlimited Potential, a sales consultancy. It built a dark themed website for Eyeful Presentations. It helped Round Corner Brewing define its brand story and identity.

It evolved the brand for IKE Tech, an age verification technology company, and built a website and brand evolution for IKE, a Bluetooth age-gating chip company. It built sales materials for OEM Bikes, a global bike-share operator and white-label manufacturer. It created a lifestyle-led brand for Danielle Nutley Properties, an independent estate agent. It created an iridescent, gaming-led brand and packaging for Nuro, a natural nootropic energy drink. It designed more than ten original, illustration-led pump clip designs for Everards Brewery's limited-run beers.

On Poynt Creative earns consistent praise from clients for branding, rebranding and marketing materials, with Dan and his team named repeatedly in feedback. Customers writing about their orders describe how the studio took time to grasp their vision before translating it into design work, and a number of reviews mention the professionalism and creativity that carry a project from the initial brief through to delivery.

Kristina is singled out for efficiency and for understanding the requirements for a new product, while other accounts highlight strategy documents, white papers and marketing collateral produced for senior leadership readers. A recurring point is the speed of revisions and the readiness to refine elements quickly without fuss, and clients note that communication remained clear throughout, from design through to implementation.

A golf business owner credits the rebrand with a marked uplift in custom, and another reports that a new identity was well received by customers and stockists. Free brand therapy sessions are mentioned as a useful starting point, with the insight offered described as relevant even where the sector was unfamiliar. Documents and designs are described as exceeding expectations, and clients return for further work. The closing theme across accounts is the talent and care applied to every brief.