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Creative Direction

Creative Direction

5.0(23 reviews)See reviews ↓·Leicester

About the company

Creative Direction is a boutique creative agency based in Leicester that has operated as a design and marketing partner for over 35 years and has been launching or reinventing brands for 30 years. Its team includes Artistic Director David Major, Web and Digital Lead Mark Morris, Events Manager Julie Proctor, Creative Lead Dominic Shaw, and Marketing Manager Saf Sarwar. Clients span industries including security, fashion, professional services and technology.

The agency designs and builds unique digital environments without using pre-existing themes or templates. It has developed packaging for products such as fresh milk, beer, crisps and biscuits, and has helped brands achieve product listings in major supermarkets and luxury department stores. Named clients include BHW, Spinnaker, Elite Labels, Furniss, Wheatcroft Homes, Barrie Stephen, Anthony James, Grayson Lewis, Juno Sports Tax, Quantus, Thomas Consulting, and Open Mind Training.

What customers say

Based on genuine customer reviews

Branding, web design and graphic work form the core of what this Leicester studio delivers, and the accounts left by clients return again and again to the same strengths. A number of customers describe a team that takes time to understand a business before proposing anything, with consultations at each stage of a project rather than a template approach.

Rebranding is mentioned repeatedly, covering logo redesign, brand standards, brochures in print and digital form, and full websites built to be easy to manage afterwards. Named staff such as David, Dom and Mark come up often for their knowledge, responsiveness and genuine interest in the work, with one client noting how quickly they grasped the business and its aims from an initial conversation. Reviewers frequently point to the polish of the finished result, from bespoke designs to sites that load quickly, and the support given after handover, including guidance on content, layout and using new assets.

Improved search visibility and resulting traffic are cited as a further benefit of the work. An aspect raised across a number of reviews is how smoothly stakeholders were involved during concept stages, with designs refined until expectations were met or exceeded, and the studio is described as one clients return to for further projects.

Graphic designerMarketing agencyDesign agency
Creative Direction — Customer photo

Reviews

Reviews are taken from publicly available sources.

AB
Adam Bostock28 October 2025

I’ve been working with Creative Direction on a complete rebrand of our business, Alto Hearing, along with a new website. Having seen some of their previous work, I had high expectations, and they’ve exceeded every one of them. From the start, Dom, David, and the team took the time to really understand our business before making any recommendations. They present their work thoughtfully, explain their thinking clearly, and hold themselves to the same high standards we do. We’ve been absolutely thrilled with the results, but equally impressed with how they work. It genuinely feels like we’ve found a creative partner who gets us. Dom and David on the ideas side, and Mark on the implementation, have all been sensational. I’d recommend them to anyone who values creativity, professionalism, and collaboration.

M
Mathew8 October 2024

David, Dom and the entire team have been outstanding in their creativity, attitude and commitment to getting things done. Moreover, working with honest and genuinely nice people makes a significant difference. I highly recommend Creative Direction to businesses of all sizes, from startups to large incumbents. Thankyou so very much.

HG
Hazel Gosling9 May 2024

David, Dom and Mark are everything you want when working with external agencies. Knowledgeable, incredibly helpful and very passionate about their designs. Working well with key stakeholders throughout the concept stage to tweak, I couldn’t be happier with the outcome, and a very happy boss. I dread working with agencies normally because it can be like pulling teeth to get a response, or very difficult to get them to see things from your point of view. That’s not the case with Creative Direction. It’s always a pleasure and the results are stunning and of great value.

SI
Secure Innovation Ltd9 May 2024

Having worked on many projects over many years with the exceptional team at Creative Direction, we will of course be working with them again in the future. From brand concepts, to finalised designs coming to life through impactful and easy-to-navigate websites, we couldn't be prouder of our Remote Planet and British Energetics brands. After hand over, the websites are easy to manage in the CMS, and always load quickly even with interacitve and animated elements throughout. Perfectly coded from scratch with minimal plugins, makes management easy.

NH
Nick Henbrey13 August 2023

I could not recommend Creative Direction highly enough. Initially I approached them to assist with developing my branding and logo for my new business. They listened to the goals and vision of the business and created something I thought was completely in line with the brief. Since then we have worked on a number of projects and I have been delighted with every one!

LP
Laura Philbin5 June 2023

David, Dom and the team at Creative Direction are an absolute pleasure to work with, they are knowledgeable, friendly, responsive and care for our brand like its their own. We initially contacted them to help us create our first company brochure in both print and digital forms, the end result was professional, polished and completely upgraded the look and feel of our brand, so much so we have now drafted them in to create social media images and re-design our website.

JZ
Joachim Zilliken2 June 2023

Had the pleasure of working with Creative Direction to re-design our logo, create brand standards, build a new website and the outcome exceeded our expectations. Our google ranking also improved immensely, which created more traffic to our business. Highly recommend!

Web design agencies in Leicester compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 6 businesses in this category in Leicester are compared.

RankProviderRatingReviewsOpen Sat.
1On Poynt Creative★ 5,035No
2It'seeze Website★ 5,025No
3Creative Direction (this page)★ 5,023No
4Flamingoat Web Design★ 4,925No
5Leicester Websites★ 4,819Yes
Contact
+441162168626www.creativedirection.infoSte 1, 56 King St, Leicester LE1 6RX
Working hours
Monday09:30–17:00
Tuesday09:30–17:00
Wednesday09:30–17:00
Thursday09:30–17:00
Friday09:30–17:00
SaturdayClosed
SundayClosed