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PR Superstar

5.0(11 reviews)See reviews ↓·London

About the company

PR Superstar is an advertising and PR agency founded by Jill Kent, who launched the company in 2008. Jill Kent has over 30 years of experience in journalism and PR, and is a former senior news journalist. She is neurodiverse. The agency is based in London and works with clients globally.

Jill Kent has run PR campaigns for the NHS, West Midlands Police, and the Office of the Deputy Prime Minister. PR Superstar's main services include securing media coverage across traditional media, digital, podcasts, and AI search.

What customers say

Based on genuine customer reviews

Working in London, PR Superstar builds its reputation on the media coverage its founder secures for clients. Jill Kent is the name that recurs throughout the feedback, with customers praising her journalistic network and her ability to place stories in national newspapers, television news and radio. Several clients describe features in the national press, business profiles and broadcast interviews that followed from her pitching. Start-up brands and established companies alike note that she takes time to understand their messaging before approaching journalists, and that the resulting articles align closely with their goals.

A recurring theme is the volume and speed of coverage, with one client reporting a surge in social media followers after stories appeared. E-commerce businesses mention high authority back-links won alongside press mentions, while others highlight the reach of international publications. Reviewers repeatedly point to her straightforward manner and how easy she is to work with throughout a campaign. Profiles of founders and personal stories in the women's press feature among the commissions described. Requests for comment are handled promptly, and clients say their expectations were exceeded on coverage and impact, with FitnessGenes among those crediting her work with a substantial sales increase.

Reviews

Reviews are taken from publicly available sources.

AB
Ali Beaven19 September 2025

“We approached Jill Kent of London PR Agency, PR Superstar, to raise the profile of Prezola through our personalities and the story behind the brand. She delivered in spades, covering personal profiles across the women’s press, business profiles in the national press, and even interviews on BBC TV News. The results have been amazing and she is indeed a PR Superstar!” Dom Beaven, co-founder & CEO, Prezola

UJ
UK Juicers Enquiries28 August 2025

Jill Kent offers the best bang for our bucks compared to any other marketing activity. As well as winning excellent coverage for our brands, she has consistently delivered high authority back-links to our e-commerce website. Compared to every other PR agent we have ever dealt with, she is without doubt the best.

JH
Jill Hebden21 August 2025

We work with Jill at PR Superstar to profile Wildstone and our CEO and Founder, Damian Cox, and working with her has been an absolute game-changer. She is exceptional — her ability to secure top-tier press and media opportunities is unmatched. Jill took the time to truly understand our brand and messaging and she consistently delivers coverage that is both impactful and perfectly aligned with our goals. What sets Jill apart is not just her impressive network, but her strategic mindset, directness, and honesty. She’s proactive, transparent, and always one step ahead, making the PR process effortless on our side while producing results that far exceed expectations. Jill truly lives up to the name PR Superstar. We couldn’t recommend her more highly. If you’re looking for a PR partner who genuinely delivers world-class results, Jill is the one.

SD
Samantha Decombel31 July 2025

Jill Kent’s impressive journalistic network and high-calibre coverage strategy have delivered outstanding results for FitnessGenes, including a double page feature in The Times which on its own generated well over £250,000 in sales. We’re thrilled with the impact her efforts have had on our business, and I highly recommend her services to others seeking similar success. Thank you Jill!

EH
Ed Holroyd Pearce31 July 2025

Jill was easy to work with and brought great national and international media coverage which very quickly! Highly recommend!

BS
Bonny Snowdon29 July 2025

I hired Jill Kent of PR Superstar as my publicist and she managed to get some amazing articles, including BBC TV and BBC Radio, The Mail on Sunday, The Daily Mail, The Daily Mirror and The Daily Express. From these, I've also been featured in publications in South Africa and Australia and I’ve had a huge amount of new social media followers from the stories that have gone out – 32,000 new Instagram followers in a couple of weeks! Working with Jill as my PR consultant has been a joy, she really understood my story and I'm incredibly proud of the stories that came out. I will most definitely be calling on her again in the near future for more campaigns I'm running.

NC
Nick Croft-Simon28 July 2025

Jill is phenomenal at what she does. As a start-up brand with limited resource and awareness, we could never have hoped to get this kind of exposure without Jill and her expertise. I honestly have no idea how she does it, but I love it!

Advertising & PR agencies in London compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 12 businesses in this category in London are compared.

RankProviderRatingReviewsOpen Sat.
1TwentyTwenty Communications★ 5,049No
2Rooster PR★ 5,033No
3Wild Card PR★ 5,032No
4b. the communications agency★ 5,027No
5Luminous PR★ 5,017Yes
6PR Superstar (this page)★ 5,011Yes
Contact
+447760470309prsuperstar.co.ukFifth Floor, 167-169 Great Portland St, London W1W 5PF
Working hours
Monday08:00–22:00
Tuesday08:00–22:00
Wednesday08:00–22:00
Thursday08:00–22:00
Friday08:00–22:00
Saturday09:00–17:00
Sunday09:00–17:00