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ICONS & MACHINES

ICONS & MACHINES

5.0(37 reviews)See reviews ↓·Sheffield

About the company

ICONS & MACHINES is a PR agency launched in 2018 by founder and Creative Director CK Goldiing. The agency operates from Sheffield and London. It offers PR management, PR training, hero messaging, media training, content creation, PR commentary, and press release draft and distribution.

ICONS & MACHINES connects clients with media publishers including BBC, ITV, Metro, Financial Times, Huffington Post and Evening Standard. It states its proven techniques typically attract top-tier coverage within 4-6 weeks. The agency provides PR commentary for the BBC. It also offers a free library of communication tips with no sign-up required.

What customers say

Based on genuine customer reviews

Businesses commissioning promotional video scripts, photography and public relations support describe a consistently strong experience. Script revisions arrive quickly, with adjustments reported as persuasive, natural and faithful to the client's values, while video and photographic output is called imaginative and surprising. Coverage of a three-day shoot was handled so discreetly that the resulting footage felt natural and intimate, and headshots taken years ago are still in professional use. CK and Abi are named for their grasp of technical and creative detail, patient collaboration and skill as educators, and their writing expertise is singled out.

Media campaigns, including work for Goldsmiths North, are remembered for thorough fact-finding, a clearly set out strategy and widespread coverage across prominent outlets. Practical exercises in PR training are described as engaging and empowering, with participants going on to craft pitches and strategies independently, often producing promising ideas for local press. Attention to detail, an easy-going manner and content that surpasses expectations recur across the accounts, as does the feeling of being put at ease during sessions, with the training particularly noted for leaving participants energised and confident in their own pitching.

ICONS & MACHINES — Customer photo
ICONS & MACHINES — Customer photo
ICONS & MACHINES — Customer photo

Reviews

Reviews are taken from publicly available sources.

HR
Hendrik Rojas18 September 2025

Today’s content shoot was supposed to be about photos… but it became so much more. What started as a simple session turned into a journey of deep, hilarious conversations and learning new things that filled my heart. Huge thanks to this incredibly talented team - your artistic eye, gentle patience, and magic touch made me feel instantly at ease. You didn’t just capture moments; you created an experience I’ll never forget. Grateful beyond words!!

MO
Mueyiwa Omatsola8 November 2023

I worked with ICONS & MACHINES to capture exclusive behind-the-scenes images of my debut boxing match in London. Wow, I'm speechless. Even if I never box again, thanks to these images, I can literally just retire. I don’t think I’m ever going to have this sort of content again. The way you capture moments instead of photos is incredible. I’m not going to see pictures like this again. Well hopefully I do, if you come out and shoot me at future event. Was definitely a great experience working with you. And the irony is that I didn’t even know where you were throughout the event! Thank you!!!

BP
Brett Payne16 August 2023

Simply put, ICONS & MACHINES are brilliant researchers and exceptional storytellers. The vast media coverage they secured for Goldsmiths North 2023 can be traced right back to the groundwork they put in at the start of the campaign, during which, they spent many hours with our team; asking intelligent, probing questions. This deep dive into our culture enabled them to identify unique stories that the media valued - resulting in a string of high-profile broadcast, print & online interviews. ICONS & MACHINES is a PR agency that does detail every bit as well as it does creative. I absolutely recommend.

RJ
Rebecca Joselyn16 August 2023

We hired ICONS & MACHINES to raise awareness for Goldsmiths North 2023. From the start, they committed to fully understanding our business via a series of meticulous fact-finding sessions. Following this, we were presented with a clear media strategy outlining exactly what they were going to do and why. Once the campaign began, Goldsmiths North enjoyed a string of interviews, features and detailed listings with every high-profile media brand we hoped for, including newspapers, radio and online. As a PR agency, ICONS & MACHINES really listens, delivers on their promises and are surprisingly communicative - keeping us informed of their progress at least twice a week. Working with them was highly professional, easy-going and fun. Thank you all... 2023 was our most visited weekend ever.

MH
Mandy H2 May 2023

The team @ ICONS & MACHINES made me feel so comfortable earlier this year when I needed fresh visual content to support my online activity. Collaborative, attentive & great listeners, I honestly can't remember working with a PR agency this easy-going and energising. The delivered work far surpassed my expectations and fulfilled the brief in every way. I wholeheartedly recommend!_

KT
Kat Taylor9 January 2023

I've used Icons and Machines a number of times to support my own media pitching. They always explain the logic behind all of their advice and recommendations, which is really empowering as it helps me to develop my own skills and become more self-reliant - it also feels like I can trust the advice more when I understand the reasons behind it. CK is always really fast to respond which is invaluable when I need to get a story out quickly, as was the case in 2022 when I was pitching my appearance on Kirstie's Handmade Christmas to local media. CK has worked on both sides of the media so his guidance is based on actual experience, as well as extensive knowledge. If you're looking for a PR agency who will get right under the skin of your business to provide the best service possible, look no further.

TJ
Team Jon Covey3 January 2023

CK, Abi and the team at ICONS & MACHINES have worked across our group of companies for many years, serving as our copywriting consultants. Their technical and creative understanding is outstanding. A truly brilliant PR agency with an attention to detail I've not experienced before. You should check out their blog, it’s filled with incredible and interesting writing tips too.

Advertising & PR agencies in Sheffield compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 7 businesses in this category in Sheffield are compared.

RankProviderRatingReviewsOpen Sat.
1ICONS & MACHINES (this page)★ 5,037Yes
2Arise - Marketing Agency Sheffield★ 5,022No
3Conor Bradley - Sheffield Digital Agency★ 5,022Yes
4Chapter II★ 5,09No
5Altitude PR★ 5,05No
Contact
+441144910636iconsmachines.comCarver House, Carver St, Sheffield City Centre, Sheffield S1 4FS
Working hours
Monday00:00–24:00
Tuesday00:00–24:00
Wednesday00:00–24:00
Thursday00:00–24:00
Friday00:00–24:00
Saturday00:00–24:00
Sunday00:00–24:00