Loving Social Media

Loving Social Media is a marketing agency founded in 2011 by Garry Kousoulou, FBDO. Kousoulou is a qualified optician who opened Good Looking Optics in 2004. That practice was recognised by Facebook as the first opticians in the world to build a community on Facebook. The agency is based in Enfield and works across London and the UK. It specialises in optics, healthcare and service businesses. Services include social media strategy and management, Google and local presence optimisation, and campaigns and customer journeys.

Kousoulou lives with Multiple Sclerosis. In 2012, he was a finalist for AOP Dispensing Optician of the Year. In 2014, he spoke on social media at Vision-X Opticare in Dubai. In 2019, he sold the practice's client base to focus fully on Loving Social Media. In 2020, the agency was shortlisted for Digital/E-commerce Business of the Year. In 2024, Kousoulou joined the judging panel for the Business Book Awards. In 2025, he spoke at 100% Optical. In 2026, the agency coordinates the Enfield Business Awards for the third year running.

Knowledge sharing and personal generosity stand out as the strongest themes running through feedback for this Enfield marketing agency. Garry is named repeatedly, with clients describing his grasp of search engine optimisation, social media strategy and business profiles as current and accurate. Beginners in particular value the patient, step-by-step guidance they receive, and several reviewers note that a single session helped them clarify their business plan or set a clear direction.

The wider team is described as professional, responsive and creative, keeping clients updated as work progresses. Training sessions and webinars attract consistent praise, with attendees reporting that they stayed engaged for the full duration and picked up practical techniques for raising their online visibility. Internet marketing services are said to have lifted businesses' online presence, while one client working in the eyecare industry highlights the value of Garry's specialist understanding of that sector.

A point made in several accounts is the committed, personal approach: challenges are taken on and seen through, and support remains available before and after a project. Clients repeatedly mention feeling motivated and better equipped to promote their own businesses, with creative ideas cited as a particular strength. The most consistent thread is the depth of practical knowledge shared across search, social and digital marketing.