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Anicca Digital

Anicca Digital

4.9(127 reviews)See reviews ↓·Leicester

About the company

Anicca Digital is an independent agency founded in 2007 in Leicester. It operates through two arms: digital marketing and training. The agency employs over 20 specialists, with teams trained and accredited by Google, Meta and Microsoft. It is a Google Premier Partner and a member of the Chartered Institute of Marketing. Anicca Digital works with both B2B and B2C clients, focusing primarily on ecommerce brands and B2B technology and services.

Its main services include PPC, SEO, Paid Social, Shopping, GEO, Analytics, Digital PR, CRO and Content Marketing. SEO is led by James Allen, a Search Engine Land top-10 author in 2025. The AI & Insights arm has operated since 2024. Specialists have ten years or more of tenure. Training is offered in Google Ads, SEO, Analytics and Paid Social. The agency has won awards including UK Ecommerce Awards 2024 Silver, UK Social Media Awards 2023 Best use of Paid Social, and UK Paid Media Awards 2023 Four award wins.

What customers say

Based on genuine customer reviews

Training sessions and webinars form the experience that attendees most frequently commend, with participants describing the events as informative and full of useful takeaways. The Leicester-based agency runs regular online talks covering paid social, search engine optimisation, artificial intelligence and discounting strategy, and reviewers repeatedly note that the material is specific, in-depth and straightforward to follow. Named presenters including Ann Stanley, Brad Longman, Emil, Andras, Zak and Amy Hayward-Paine are singled out for their enthusiasm and for knowledge drawn from hands-on industry work.

A recurring theme is the live question and answer format, which lets participants of all abilities have queries addressed as the session unfolds. Attendees also refer to a Level 5 DMI course taught by a range of trainers, describing the teaching as current and shaped by active practice in the field. Practical tips and fresh strategies gained from the sessions are what participants say they take back into their own marketing work, together with the option to watch recordings again. The depth of subject matter and the welcoming manner of those presenting are what bring people back to the ongoing programme of talks.

Advertising agencyE commerce agencyInternet marketing serviceMarketing consultantMedia consultantTraining provider

Reviews

Reviews are taken from publicly available sources.

MP
Martin Pold5 March 2026

Great presentation and interesting topic about how to sell in TikTok!! :)

CA
Claire Antill21 November 2025

Great webinar on the Armadello Analytics for E-commerce app. Loved the demo of what this app can do to bring together the commercial insights to make active strategic marketing and operational decisions. So useful for brands to have this info all in one place.

VH
Victoria Hinds31 October 2025

Another great session on Friday's webinar. Thanks Ann and Zak. Very informative and I welcome the chat feature and the opportunity to have our questions answered in real time. Great additional resource to complement the training. Content was specific and in depth with a supportive Q&A for students of all capabilities on their AI journey. Highly recommend.

MW
Meanit Web Design Agency Donegal and Dublin31 October 2025

This team is putting out some wonderful webinar content - Thank you. Super interesting and educational, as well as fun. Ideal start to a Friday morning.

MS
Michelle Spriddell30 October 2025

Approaching the end of a Level 5 DMI training course delivered by Anicca - I highly recommend the Anicca team - the course is delivered by a variety of trainers with direct working experience of the industry/specialisms spanning many years and they are clearly at the forefront of AI developments, application and training. They have to deliver specific 'theory heavy' content using materials as dictated by the DMI and in a tight time frame, however, they manage to relay this in a way that encourages engagement and whilst providing real life practical experiences/examples/perspectives- crucial in helping us to understand how to apply the theory in real world jobs and in business. They have also provided additional workshops to further extend the practical application/understanding of the content. The team have been happy to answer questions, overview progress, offer suggestions for useful tools and further study. Trainers have also been proactive in offering assistance to help individuals during the course and beyond. I have felt that Anicca care about students receiving accurate, relevant, high quality information and go above and beyond their remit ... will definitely be keeping an eye on the AI offerings they have in the pipe line. Thanks Anicca. :)

LB
Lavinia Bors30 October 2025

I’m truly grateful for the opportunity to take part in the Anicca Digital Bootcamp. The sessions were insightful, practical, and full of real-world examples that helped me connect strategy with action. I particularly valued how the trainers broke down complex digital marketing and AI concepts into clear steps we could apply straight away — from content planning to analytics and campaign optimisation. The Bootcamp has definitely expanded my digital skillset, boosted my confidence, and inspired new ideas for future projects and community initiatives. A huge thank-you to the Anicca team for creating such a supportive and engaging learning experience — truly empowering and forward-thinking. I highly recommend it to anyone wanting to grow their digital knowledge and impact! Lavi

LW
Laetitia Webb23 October 2025

Currently undertaking a course funded by Norfolk County Council, and though I appreciate the free training I’m really disappointed by the provider Anicca. Its death by PowerPoint, personal opinions are shared that are not appropriate (they’re very Left leaning politically). However the Digital Marketing Institute materials are informative. I can’t recommend Anicca training. In honesty you might be better choosing an area eg e-mail marketing and watching more engaging YouTube videos with actionable learning. The course is a bit style over substance with excessive slides, many of which are just title pages.

SEO & digital marketing in Leicester compared

Ordered by rating, weighted by the number of reviews — businesses with only a handful of reviews do not jump to the top automatically. 4 businesses in this category in Leicester are compared.

RankProviderRatingReviewsOpen Sat.
1Wise Digital Marketing Agency★ 5,019No
2AH SEO Leicester★ 5,07Yes
3LLAmarketing★ 5,07Yes
4Anicca Digital (this page)★ 4,9127No
Contact
Working hours
Monday08:30–17:30
Tuesday08:30–17:30
Wednesday08:30–17:30
Thursday08:30–17:30
Friday08:30–17:30
SaturdayClosed
SundayClosed